In the Philippines, canned tuna's promotions are usually associated with it's health benefits and as a better alternative to meat. However, a lot of health food also has the image of being bland and not fun to eat.

The client approached the agency with the challenge to promote their product as being the best tasting tuna on the market so we wanted to show that it was so delicious, everyone from the pests in your house and even yourself will want a bite.

TEAM
Agency: GIGIL
Creative Director: Dionie Tanada
Copywriter: Greggy Gregorio
Senior Art Director: JR Bumanglag
Art Director: Me
Producer: Sasa Abella
Production House: Arcade Film Factory